Sunday, January 11, 2009

The advantage of aluminum confuses me Apple



I watched the keynote address from Macworld which was given by Phil Schiller. The excitement revolved around a new release of iLife, iWork software, the expected release on the uni-body 17" Macbook Pro, and long over due DRM free iTunes music. Everything was pretty, but nothing candy coated the fact that this would be the last Macworld that Apple would be directly involved with. Although this doesn't mean we won't be hearing from the good folks at Cupertino, in fact they probably will just shift there attention to another venue.
I am looking forward to testing the new face recognition on iPhoto with one of my Macs. The integration of Geotagging with digital pictures is still a nice idea in concept but I don't think I will adopt it until it arrives built into one of my DSLR bodies. I'm sure iWork is pretty but I still use Office as my defacto work center. Obviously the keynote can't release a game changing product every year(iphone). It is amazing when you see the people in the front row of the Moscone Center drop there jaws over a new way to move your mouse.
Without question the iTunes update is the most needed announcement. We need DRM free music on all of our purchase sites and with iTunes being the biggest retailer in the U.S. it only makes sense. I was personally excited to see the adoption of iTunes downloads through 3G network on my iPhone. I always wondered what the point was of fast data speeds if I can't even use it to download music.
Now for the aluminum. I was in Panera Bread the other day and noticed a fellow patron with an Aluminum Mac. The back casing had obviously been through a war with the floor. I have also been through several aluminum macs and all have had there fair share of dents and dings. I realize that aluminum is highly recyclable but isn't plastic a good "green" choice. I always feel like an old Mac looks like an old Mac. My Dell computers look pretty new regardless of there age. It seems silly but it doesn't make for good advertisement. I guess the aluminum is just to pretty to pass up, the Apple is officially the new sheik item to have at Starbucks.